From the Sidelines to a Solution: Our EliteTime Story
- Ernesto Estrada
- Aug 19
- 2 min read
Hello everyone,

My name is Ernesto, and I'm a co-founder of EliteTime. More importantly, I'm a parent of two basketball players, and just like many of you, I've spent countless hours on the sidelines filming games. Over the years, I've filled up hard drives and cloud storage with terabits of video, all in the hopes of one day finding my kids' best plays.
It's a problem my co-founder and I have talked about for years. We've always had this vision for a product that could do the hard work for us—a tool that could sift through hours of footage and pull out the most exciting moments. The idea was simple, but the technology to make it happen was still in its early stages.

For a long time, it felt like an impossible dream. But over the last few years, the advancements in AI and computer vision have been incredible. My co-founder and I have been watching this space closely, and we finally reached a point where we knew our vision could become a reality.
And that's how EliteTime was born.
We've been working tirelessly to build a tool that uses this powerful technology to automatically identify every basket made in a game. Our goal is to save you the hours of searching and editing, giving you back something much more valuable: your time.
We're incredibly proud of what we've built so far and we're ready to take the next step. We're looking for a small group of parents to be our first testers and help us refine EliteTime. Your feedback will be invaluable in making this tool as useful and seamless as possible for all youth basketball parents.
This is more than just a product to us; it's a solution born from our own experience. We're excited to see what we can build together.
If you're interested in joining our test group, please reach out!
— ernesto
Co-Founder of EliteTime

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